Location Sciences provides attribution for online to offline and out-of-home campaigns, authentication of location accuracy and audiences, and a range of other insight and data CEO Mark Slade joins us today to talk about the skills needed in his job, his secret for securing growth, and his favourite business tools. Please describe your job: What […]
A day in the life of… CEO of Location Sciences – Econsultancy Read More »
Brexit. I think we can all agree that the subject has been the biggest topic of national debate in the UK over the past two years, with no sign of letting up any time soon. Naturally, an onslaught of online content has surfaced since the referendum that sides with, sides against or makes a downright
10 Brexit-inspired marketing campaigns – Econsultancy Read More »
We’re already a quarter of the way through 2019 and the social activity keeps coming in. For March’s edition, we’ve got campaigns from THINK! and Lloyds Bank, and news from Instagram, LinkedIn and Pinterest plus much more. Without further ado… Instagram Checkout has arrived Instagram has launched a brand-new ecommerce checkout feature for more than 20
The best social stories & campaigns from March 2019 – Econsultancy Read More »
Everyone is familiar with the phrase, ‘a picture is worth a thousand words’. For marketers vying for the attention of time-poor, spoilt-for-choice consumers, this is sage advice. With a third of shoppers receiving over 120 emails per week, competition in the inbox is particularly fierce. Whilst generic, wordy emails may be ignored, using dynamic images
Here is what email marketers need to know about it. AMP for Email promises to make emails dynamic and interactive Google’s AMP for Email site explains, “The AMP email format provides a subset of AMPHTML components for use in email messages, that allows recipients of AMP emails to interact dynamically with content directly in the
What email marketers need to know about AMP for Email – Econsultancy Read More »
With this month seeing annual sales pass the £1bn mark, the high street bakery chain is clearly doing something right – especially in the context of Britain’s flailing high streets. So, what exactly has contributed to Greggs’ continued run of success? Here’s a run down of its winning strategy and what we can learn from
What has contributed to Greggs’ high street success? – Econsultancy Read More »
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her
A day in the life of… an AI language technician – Econsultancy Read More »
In the past, social media platforms have found it difficult to provide an end-to-end in-app ecommerce experience for users. Take Twitter’s defunct ‘Buy button’, for example, which was shuttered back in 2017 following a reluctance from both brands and Twitter users to make use of the feature. So, what makes Instagram Checkout any different from its predecessors?
What does Instagram Checkout mean for ecommerce? We ask the experts – Econsultancy Read More »
With a doubt, “digital transformation” is a broad term that can mean very different things depending on the context it appears in. Much like other emerging tech terms such as “AI” and “blockchain”, “digital transformation” is often used as a shorthand for newness and innovation regardless of whether it actually fits the situation it is
Does the language of digital transformation need to change? – Econsultancy Read More »
Content marketing is an important part of the B2B landscape and even industries that have historically relied heavily on personal relationships are making use of content marketing to reach potential customers and clients. Legal services are no exception. Here are three examples of law firms that are using content marketing effectively. Venable LLP’s blogs and
Three examples of effective law firm digital content marketing – Econsultancy Read More »
