Ecosystem

The evolution of search: succeeding in today’s digital ecosystem – part 1

Crawler, Google, Industry, Marketing, Search, Search Engines, Trend /

The world has fundamentally and irreversibly changed; since the launch of the smartphone, technology has enabled on-demand access to information and opened a Pandora’s box full of anything our hearts desire. This is challenging for marketers to find new ways to connect with audiences. For search engines, this was a turning point in the services […]

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Building Your MarTech Stack Into an Ecosystem

b2b, Consumer, marketing automation, SEO BLOG /

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and

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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

A-From MTT, Channel: Display Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, Retargeting & Remarketing, SEO BLOG /

The World Federation of Advertisers (WFA) released on Thursday a Global Media Charter aimed at advertisers that will “create the conditions for a marketing ecosystem that works better for brands and consumers.” The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were schooled both verbally and

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This Blockchain-Based Travel Ecosystem Has Been in the Works for 3 Years

Innovate, SEO BLOG /

A self-funded startup in San Jose, California has been quietly building a blockchain-based travel ecosystem for the past 3 years and is finally readying itself to launch. Its name is XcelTrip and it is branding itself as the first Decentralized Travel Ecosystem (DTE) in existence. The problem that XcelTrip primarily seeks to solve is the existence of

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Google dedicates engineering team to accelerate development of WordPress ecosystem

A-Post to Marketing Land, Channel: SEO, Google: Accelerated Mobile Pages / AMP, Google: Employees, Google: Mobile, Google: Partnerships, SEO BLOG, SEO: Mobile Search, SEO: Site Speed /

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem Thanks to Our Sponsor Source link

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It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem

A-Post to Marketing Land, Alphabet, Amazon, Channel: Mobile, Google, Google: Google Assistant, SEO BLOG /

Last week Google announced that the Google Assistant was available on 400 million devices. At the Consumer Electronics Show (CES) in Las Vegas this week it’s announcing new device partnerships. Amazon is also making announcements with a range of device makers. Alexa is being integrated into a set of expensive augmented reality glasses ($1,000) from Vuzix.

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Navigating The Local Search Ecosystem To Yield Results

Local Search, SEO BLOG /

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild of

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