ECPC

Google Kills Portfolio eCPC, Finally Gives You Monthly Budgeting

Welcome back to the online advertising news round-up! In this edition, we’ve got Google Ads retiring Enhanced CPC as a portfolio bid strategy, rolling out monthly campaign budgets to certain advertisers, upgrading the mobile app, and more. Google Ads retires portfolio bid strategies Responding to advertiser demands for simpler bidding, Google has announced the retirement …

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Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

In an effort to help simplify settings, Google said, it is making changes to two portfolio bid strategies. Portfolio bid strategies can be applied across multiple campaigns in a Google Ads account. Average daily budget for maximize clicks. Starting in July, the target spend setting will no longer be an option when setting up new …

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