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Lenny Murphy: Let’s dive in and I’m really looking forward to this conversation because we’re kind of at a pivotal point now. I think we’re maybe in some type of inflection whether it’s a good thing or bad thing, I don’t know. As we progress to this, before we get in for that specific
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which, frankly, is an
Lenny Murphy: Let’s dive in. We kick this off every week with the first question of what is changing in the industry and by the industry, we’re going to call it the insights and analytics industry broadly defined as a result of COVID-19. We mean by what’s changing in business levels. Just the methodologies, new
Gregg Archibald: Let’s just jump in, one of the things that we know is there’s a lot of change happening in our industry, not only our companies, but the client needs. That’s what I want to get started with. What’s changing in your business as a result of the Coronavirus? Is it research used, business
Lenny Murphy: What is changing in the industry as a result of the COVID-19 situation? Business levels, shifts in methodologies, new client priorities, etcetera, etcetera. Why don’t we start with you, Elizabeth? What do you guys see? Elizabeth Morgan: Sure. So, just as a little bit of context, Lenny. As said, we make platforms that
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Your main focus in marketing is getting found by people. But not just any people. You want to attract those who are in the process of potentially buying your products or services. These visitors should align with your buyer personas and fit in your target audience. They’re somewhere in the buyer’s journey, so they’re doing
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Posted by Dr-Pete Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A lot has
On this episode of the Dot Com Lunch, I try a Vietnamese sub and talk about Tesla doing a $2 billion capital raise after Elon Musk said there was no need to do so. Oscar tries pepper squid, and John Benitez wants some tail. Anyone is welcome to join us for lunch. Go to our
