This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference. Robbins succeeds Search Engine Land founder Danny […]
An update on executive changes on the editorial team Read More »
On LinkedIn, a writer recently lamented: The frustrating thing is, time spent on (promotion) strategies would detract from time spent doing my job, writing content for my clients. It feels like we are focusing more on the pot of gold, not the rainbow. As a writer, do you feel the same way? My take is
17 No-Cost Ways Writers Can Extend Reach of Their Editorial Read More »
Back in the early days of CMI, we used to experiment all the time. (OK … sometimes “experiment” was code for “we don’t quite know what we’re doing, but let’s try this …”) As our business matured, we focused more of our attention on what works and putting processes around those things to make them
Content marketers — like newspaper editors and magazine publishers — must understand why they create content and for whom it is intended. A written, editorial mission statement for a blog or social media channel can help focus content creation and build an audience. In fact, your editorial mission statement (or statements) should produce at least
Editorial links are the most powerful type of links given that it signals Google that the brand being linked to is a trusted resource/reference (either it is targeting the homepage of the site or its inner pages/contents). There are three primary elements that can intensify your chances of getting in-content links for your website: Strong
