Editors

Google Ads Editor’s Best Kept Secret for Presenting Campaigns to Your Client

You’ve spent the past few weeks working hard building your new client’s Google Ads campaigns. It’s a rather large build with dozens of campaigns and ad groups, hundreds of ads and extensions, and thousands of keywords. The only thing standing between you and launching these campaigns is your client’s review and approval. Anxiety starts to […]

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Editor’s note: Congratulations, Barry Schwartz, Search Personality of the Year

SEO BLOG / Good To SEO

Image: Aimclear Barry Schwartz, who has been covering the SEO industry and fostering the community since just about the beginning, on Wednesday was celebrated for all his contributions by being crowned Search Personality of the Year at the US Search Awards in Las Vegas. Schwartz has served as Search Engine Land’s news editor and SEO

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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

SEO BLOG / Good To SEO

Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, the feature offers a broad view of select news topics by curating a rundown of how they have developed over time. This includes a round up of the latest headlines on

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Why Do Editors Reject Guest-Content Pitches From Brands?

SEO BLOG / Good To SEO

Editors of online publications say the top reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co. The report was based on data from a survey of 84 editors who

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Google News no longer supports the standout meta tag and Editors’ Pick

SEO BLOG / Good To SEO

Google News no longer supports the standout meta tag and Editors’ Pick – Search Engine Land Thanks to Our Sponsor Source link

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts

Channel: SEM, Google, Google: AdWords, SEM Tools: PPC, SEO & SEM Tools, SEO BLOG / Good To SEO

Google really wants advertisers to adopt their best practices. The latest version of AdWords Editor, version 12, has a whole new section to show you where you’re not complying, along with some other new features. Custom Rules The new “Custom Rules” section can be found in the left navigation pane in AdWords Editor (AWE). It

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