Effective

Study: Which digital ad formats are most effective?

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement.  Kargo’s study distinguished the correlation between viewability of an ad unit and its memorability (ad effectiveness), examining the following formats: Instagram …

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Four steps to create an effective content marketing strategy for your eShop

Four steps to create an effective content marketing strategy for your eShop Search Engine Watch

The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that …

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MarTech Overtime: How marketing operations teams can be more effective

MarTech Overtime: How marketing operations teams can be more effective

Kimi Corrigan on stage at MarTech East in Boston. Marketing operations expert, Kimi Corrigan from Duo Security at Cisco, led the MarTech East session, “How to Organize and Coach Outstanding Marketing Operations Teams.” Corrigan shared her passion for helping teams work more effectively and offered insights on navigating the work culture and the need for …

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PracticeBloom Offers Effective And Responsive Medical Website Design – Press Release

PracticeBloom, a medical practice marketing agency based in Clifton, New Jersey, has announced that they are offering to help doctors and other medical professionals build their website to make it not just responsive but also attractive and profitable. They have worked with countless clinics and medical teams in setting up the foundation of a comprehensive …

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