In the old days, people used to meet in person to get their news, exchange information, and trade goods. This was known as the marketplace, and you could usually find it near a port in the big cities. Fast forward a century later, and people still need a space where they can learn, shop, and […]
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Do you own or manage a business blog? If so, then you already understand the importance of content marketing. Consumers who land on your website are more likely to subscribe to your email list, buy something from your online store and engage with your brand on social media if you have tons of valuable content
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Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy. Brian works
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You can get 2-3X more engagements with Instagram Stories posts compared to regular content, according to agencies. In the past decade, the word ‘story’ was often associated with fiction novels or even fairytales. Fast forward to this generation; Stories are the ‘it’ thing using which people share their life with their friends, followers, and fans.
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You put a lot of effort into acquiring new customers and now you want to focus on keeping them. You know that customer experience and value are important—you’re just not sure how you want to capitalize on that. Customer retention strategies are one of the most effective ways to turn new customers into repeat customers.
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You have probably heard that retargeting ads provide some of the highest marketing ROI possible. But for some reason, perhaps you have not been as successful. Or perhaps your retargeting ads are not set up properly. I believe that many businesses still do not know how to retarget on Facebook correctly, or, for some reason,
Home / Marketing / Top 7 Best Mailchimp Alternatives for Simple and Effective Email Marketing (2020) By Dianna Gunn February 24, 2020 Mailchimp is one of the best-known email marketing tools available — it used to offer some of the highest-quality newsletter services around, and its newsletter tool still includes a vast selection of professional
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All marketing roads need to lead somewhere, and often, that somewhere is a landing page. As such, optimizing your landing pages is an essential step for your inbound marketing efforts. Landing pages are how most of your site visitors will convert into leads for your company. And in a lot of ways, they’re where the
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Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you
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You’ve probably heard the expression “The money’s in the list” tossed around your office. Many marketers believe that your email list is one of the most valuable marketing assets for your brand because you actually own the data, unlike your social media followers. However, just collecting hundreds of uninterested subscribers who aren’t engaging your content
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