Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2. The report was based on data from a survey of 243 marketers (57% work for B2B-focused firms, 27% for B2C-focused firms, and 16% for hybrid firms). Some 63% say search engine […]
The Most Effective Paid Channels for Content Distribution Read More »
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the
The most effective ways to respond to negative reviews Read More »
As proven by their 700 million monthly active users, Instagram is a popular social media platform for millennials. Because of their massive growth, wide reach, and strong influence over consumers, it is hard for any brand to ignore their power. However, launching a company on Instagram may not be as easy. If you are not
5 Effective Tips for Building Your Brand Using Instagram Read More »
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the
What are the most important goals for an effective B2B SEO strategy? Read More »
Ever wondered how to consistently write effective blog post titles? It’s one of the most important skills to have in the online world. Let’s look at a graphic summary and then jump into some big details below: An introduction to blog post titles and headlines An entertaining and eye-catching headline can help a blog post
A Huge Guide on How to Write Effective Post Titles Read More »
In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to
Single Email or Series? Choosing the Most Effective Automation for Your Business Read More »
What makes a good about page? Considering most people just slap on a paragraph and leave it at that, it might seem as though I am asking a lot. But a good About page is an opportunity to hook the reader with nothing but the bare facts about your product or service. So why wouldn’t
Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing – which makes it possible to build relationships with subscribers no matter where you are! You can keep your readers engaged by delivering targeted automated campaigns, like
If you run a small business or sell stuff online, you know that the best way to reach your customers is to go where they’re already hanging out. And Facebook and Instagram ad campaigns in MailChimp give you the power to do just that. Not only can you build and run your ads in MailChimp,
Best Practices for Creating Effective Instagram Ads in MailChimp Read More »
