Effectively

How to Effectively Perform Keyword Research for Ecommerce

Keyword research is the foundation of every SEO strategy, especially when it comes to onsite SEO. Done well, it provides direction for what type of content you should be optimizing for. On the other hand, a good keyword with a badly executed strategy won’t help you make sales in your ecommerce store. Keyword Research for …

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Tips for small business owners to get more backlinks effectively without additional spending

The biggest challenge for online marketers is to gain visibility for their websites because it has a direct link to ranking, traffic flow, and conversions. But getting noticed is not easy, especially for small business owners who have a frugal budget. The bigger online players in search engine optimization are the bigger companies with …

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5 Practical Ways to Effectively Target Seniors in Digital Marketing

Older audiences are frequently removed from digital marketing focus with their potential business value excluded based on out of date assumptions and ineffective historical campaigns. With a quarter of the 75+ audience using tablets, plus half of the 65-74-year-old adults having social media profiles, it’s time to rethink the senior population and start including the …

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How to Communicate Effectively With A Freelancer

To communicate effectively with your freelancer, it’s helpful to first understand some general guidelines and common differences between freelancers and employees. From there, you’ll want to keep lines of communication open, be clear about expectations, and stay responsive throughout your project. Here are some other helpful things to keep in mind. 10 Dos and Don’ts …

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How SMBs can effectively manage their online reputation on a shoestring budget

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might have, managing an online reputation …

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