effectiveness

Study of 5 million fast-food visits reveals customer segments, channel effectiveness

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food …

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Three things content marketers should do to increase their effectiveness – Econsultancy

Content marketing has come a long way. According to a recent HubSpot survey of thousands of marketers globally, 89% indicated that their content marketing strategy was linked to all other parts of the business. Yet, in the same survey, only one in three (32%) of respondents felt they knew the ‘best way’ to run a …

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Five SEO Principles for Guaranteed Effectiveness 

SEO is an essential part of ensuring the success of any online business. As an online business owner, you should already know that. Consider the fact that people often discover and visit websites through search engines. That’s why other internet marketing strategies can’t compete with SEO for traffic generation. In essence, SEO is a set …

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