Ready to launch a new product? You’ve already done the hard work, now all you have to do is put it out there, right? Well, not exactly. The truth is, knowing how to launch your product may be the hardest part of all. Where you launch it and how you market it can be the …
10x Your Effectiveness With These 5 Proven Viral Marketing Techniques Read More »
Research from SiriusDecisions’ 2018 Global Chief Sales Officer Study found that fewer than 50% of sales reps are hitting quota and that at 70% of companies, barely 30% of reps are meeting quota. These statistics illuminate an unsettling fact — the majority of sales teams are ineffective. With less than half of their sales team …
Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food …
Study of 5 million fast-food visits reveals customer segments, channel effectiveness Read More »
Content marketing has come a long way. According to a recent HubSpot survey of thousands of marketers globally, 89% indicated that their content marketing strategy was linked to all other parts of the business. Yet, in the same survey, only one in three (32%) of respondents felt they knew the ‘best way’ to run a …
SEO is an essential part of ensuring the success of any online business. As an online business owner, you should already know that. Consider the fact that people often discover and visit websites through search engines. That’s why other internet marketing strategies can’t compete with SEO for traffic generation. In essence, SEO is a set …
Five SEO Principles for Guaranteed Effectiveness Read More »
Improving your visuals can have a significant impact on the overall performance of your digital marketing efforts. Source link
