effectiveness

Study of 5 million fast-food visits reveals customer segments, channel effectiveness

SEO BLOG /

Location analytics is often used narrowly for attribution. However, it can and should be employed more extensively for audience and competitive insights. A great illustration of this comes from Viant, a people-based advertising technology company, which used location data, loyalty card and transaction data and machine learning to understand the affinities and behavior of fast-food […]

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Three things content marketers should do to increase their effectiveness – Econsultancy

Content marketing /

Content marketing has come a long way. According to a recent HubSpot survey of thousands of marketers globally, 89% indicated that their content marketing strategy was linked to all other parts of the business. Yet, in the same survey, only one in three (32%) of respondents felt they knew the ‘best way’ to run a

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Mike Marko Publishes Blog on the Effectiveness of Facebook Ads Marketing – Press Release

search engine optimization for dummies, SEO BLOG /

Mike Marko with IM Consultant Services in Cincinnati, Ohio, has published a new blog post talking about the effectiveness of Facebook ads marketing. He begins it by noting that Facebook is one of the leading social media platforms available on the Internet. Given that fact, he believes that it’s also one of the best places

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TV Advertising Effectiveness: How to Measure & Analyze Television Ads

data analysis, GA 360, Google Analytics /

To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in

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Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix – Argus Press

SEO BLOG /

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix  Argus Press STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the … Source link

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Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix

SEO BLOG /

STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 U.S. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid

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Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix – SCNow

SEO BLOG /

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix  SCNow STERLING, Va.–(BUSINESS WIRE)–Dec 13, 2018–Neustar ®, Inc., the leading trusted, neutral provider of unified marketing intelligence, today revealed the … Source link

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