Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and […]
10 marketing actions that will mitigate the adverse effects of a crisis Read More »
Old-fashioned monopolies rely on some sort of coercion. Perhaps you need to bribe FCC commissioners to avoid net neutrality, or simply influence a local board to permit you to, by law, be the only provider of cable. Or perhaps you set up interlocking trusts that put a stranglehold on any competitors. It’s not pretty, and
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts. March 24th, 2020March 24th, 2020 Mintel’s Global COVID-19 Tracker trends changes in global consumer behaviour directly related to COVID-19 54% of Canadians say they wash their hands more
Canadians are worried about the effects of COVID-19 Read More »
It’s been almost five years since the first Instagram Boomerang entered our lives, and now it’s back in a big way! Following the huge success of TikTok’s creative video editor, Instagram has updated its Boomerang mode to add three brand new effects! Users can now shoot a boomerang, choose from three creative effects, and trim
![Career Management - The Surprising Effects of Business vs Leisure Travel on Your Health and Wellbeing [Infographic] : MarketingProfs Article](https://www.goodtoseo.com/wp-content/uploads/2020/01/Career-Management-The-Surprising-Effects-of-Business-vs-Leisure-90x1024.jpg)
Business travel—seeing the world and enjoying great food, all on the company’s dime—is great, right? Sure… except when it isn’t. It turns out that business and leisure travel have differing effects on personal health and well-being, even though in both cases travel disrupts our daily routines. Fully 75% of employees who constantly shuttle from one
We have been engrained to believe that our sole purpose as marketers is to drive short-term return on investment. This approach and belief has led us to deliver results that are less financially valuable to the businesses we serve. As we pursue strategies that solve our orders to “drive leads this quarter to hit our
Short-term thinking has negative effects on your cost-per-acquisition budget Read More »
The negative effects of social media on relationships Have you ever sat in a room with your partner and both of you are on your phones? Perhaps this happens for a few hours each day, or every single night for hours on end. Are you checking your social media pages, instead of checking up on
The negative effects of social media on relationships Read More »
There are certain software tools that are synonymous with their industry like Final Draft for screenwriting, Microsoft Excel for accounting, and Adobe Creative Cloud (CC) for design. The number of things you can make with Adobe CC is staggering, but the learning curve is equally daunting. But don’t worry – you can learn how to
Learn Adobe Photoshop, Premiere, After Effects, and More With This $29 Bundle Read More »
If you’re looking for a relatively inexpensive way to upgrade your TV’s sound while adding Alexa to the mix, the Yamaha YAS-209 makes for an attractive option. Armed with a wireless subwoofer, an easy-to-use remote, and Alexa onboard, the $350 YAS-209 delivers impressive sound given it price, not to mention the convenience of controlling the
Bill Slawski and I had an email discussion about a recent algorithm. Bill suggested a specific research paper and patent might be of interest to look at. What Bill suggested challenged me to think beyond Neural Matching and RankBrain. Recent algorithm research focuses on understanding content and search queries. It maybe useful to consider how
