Effort

Assessing Multi-Touch Attribution’s value: Is it worth the effort?

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or interaction, and since machine learning can find patterns in all that data, the idea is that MTA can determine the incremental impact of each ad, keyword phrase, video or downloaded white paper that led

Assessing Multi-Touch Attribution’s value: Is it worth the effort? Read More »

Research of 14,000 LinkedIn Members Reveals Insight for Dramatically Improving Your Entire Recruiting Effort

That’s why becoming adept at proactively recruiting talent is one of the most important skills leaders with hiring responsibilities can develop today. Research from a giant survey conducted by LinkedIn will help you kick-start that effort. The study included over 14,000 professionals and recent job switchers and mined insights about their job-seeking attitudes and habits. 

Research of 14,000 LinkedIn Members Reveals Insight for Dramatically Improving Your Entire Recruiting Effort Read More »

Is Google My Business Worth the Effort For Local SEO?

Is Google My Business Worth the Effort?Pexels.com Google wants to make everyone happy. It’s at its most profitable when everyone is happy; when people get what they’re searching for, they’re more inclined to use the search engine, which makes its ads more valuable. When businesses get more visibility on the search engine, they’re more inclined

Is Google My Business Worth the Effort For Local SEO? Read More »

Speed Study Book - Get the Best Business Results With the Least Amount of Effort

Speed Study Book – Get the Best Business Results With the Least Amount of Effort

Product Name: Speed Study Book – Get the Best Business Results With the Least Amount of Effort Click here to get Speed Study Book – Get the Best Business Results With the Least Amount of Effort at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard

Speed Study Book – Get the Best Business Results With the Least Amount of Effort Read More »

Why Successful Value Propositions Require a Team Effort

Think about this. In your organization, whose job is it to come up with your company’s value proposition? As a lifelong marketer, I’m aware that value proposition development is widely seen as a marketer’s “thing”. But what really gets to me is that this narrow view forms the crux of the alignment problem that most

Why Successful Value Propositions Require a Team Effort Read More »

Focusing on Efficiency Is Waste of Effort, If You Don’t Take Care Of This First

When clients engage me, it’s usually to help them drive  operational efficiency improvements. More often than not they have been working on these for some time, but haven’t seen the gains they were looking for, or have received little to no return on their investments. As an expert in operational performance improvements, I am a

Focusing on Efficiency Is Waste of Effort, If You Don’t Take Care Of This First Read More »

Do More With Less Effort

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks, etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine, you might be able to churn out three to four pieces a week provided you don’t

Do More With Less Effort Read More »

google news 2015e ss 1920

Google making renewed effort to help news publishers drive more subscriptions

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and

Google making renewed effort to help news publishers drive more subscriptions Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com