Efforts

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How Data Science and Predictive Modeling Can Scale Your Influencer Efforts

June 5th, 2020 Conference SMW Staff In an industry where there are many points of friction for influencer marketers and algorithms, artificial intelligence, and machine learning solutions seem to penetrate every sector and business category, how can businesses establish strategies to scale ROI? How can they scale the identification of their creator partners? How can …

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mckinsey institute research of digital marketing skill sets needed for digital marketing efforts

Top 10 Ways to Make Your Digital Marketing Efforts Successful

This is a guest post from Sreeja Burgula at Simplilearn Solutions. If you want to succeed with your digital marketing efforts, it’s essential to study and understand all the channels and tactics that are available to you. What is digital marketing? Digital marketing includes all marketing efforts that use the internet and electronic devices, connecting …

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California is racing to boost coronavirus testing and contact tracing efforts

California is racing to boost coronavirus testing and contact tracing efforts

California plans to significantly ramp up its coronavirus testing and tracing efforts, as the state strives to reach a point where it could relax stay-at-home rules implemented to contain the outbreak. During a press conference on Wednesday, Gov. Gavin Newsom said the state intends to increase testing capacity from about 16,000 per day to 25,000 …

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Facebook is stepping up its efforts to debunk coronavirus falsehoods

Facebook is stepping up its efforts to debunk coronavirus falsehoods

The news: Facebook will start directing people who have interacted with misinformation on coronavirus to a myth-busting page on the World Health Organization’s website. “We’re going to start showing messages in News Feed to people who have liked, reacted or commented on harmful misinformation about COVID-19 that we have since removed,” Facebook’s VP of integrity, …

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Sheryl Sandberg On Leading Through Crisis And Facebook’s Efforts To Save American Businesses

Lean In/Sheryl Sandberg Sheryl Sandberg has the weight of the world on her shoulders. The chief operating officer of Facebook isn’t just responsible for helping to lead one of the world’s most polarizing companies through a global pandemic, but for the 2.26 billion people who visit its platforms every day. With about one third of …

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What to Do Now That Your Marketing Budget Is $0? Evaluating your marketing efforts during COVID-19 : marketing

What to Do Now That Your Marketing Budget Is $0? Evaluating your marketing efforts during COVID-19 : marketing

When cash flow gets tight, it’s often marketing that sees the axe first. With a little creative thinking, you can turn this budget reduction into an opportunity to evaluate your existing marketing strategy, help your company through the downtime, but also provide a more budget effective strategy for the future. If you are like many …

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How can a long-tail keyword strategy improve marketing efforts?

How can a long-tail keyword strategy improve marketing efforts?

Search engine optimization is a priority for business now that everyone lives on the internet. But while SEO is a mission-critical process, one component is often overlooked: a long-tail keyword strategy. A long-tail keyword is a short phrase of three to four words that are extremely specific to the product or service being sold. Examples …

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Tony Wright

5 Reasons Why You Shouldn’t Stop SEO Efforts During a Pandemic

The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that businesses can thrive in downtimes. There will be business winners and …

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5 Tips to Boost Your LinkedIn Lead Gen Efforts in 2020

December 10th, 2019 Marketing Erica Perry Eighty-nine percent of B2B marketers look to LinkedIn for their lead generation efforts, many of whom report that the platform helps them generate two times (2x) the number of leads compared to the next highest social channel. Specifically helping drive these responses are LinkedIn’s Lead Gen Forms, which boast …

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