Efforts

Study: 92% of marketers plan to ramp up Instagram influencer efforts

Brief: Instagram and blogs are seeing greater partnership activity between social influencers and marketers this year, according to a study released today by influencer marketing platform Activate and shared with Mobile Marketer. Eighty-eight percent of influencers and 92% of marketers said they plan to use the image-sharing platform for more campaigns than last year. Meanwhile, 89% […]

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10 Types of Visual Content That Will Improve Your Marketing Efforts [Infographic]

Visuals have been proven time and again to be the most effective ways of communicating online. Marketers need to find ways to incorporate more visual content into their strategy. This infographic by PMG shares 10 types of visuals you can use to improve your content marketing strategy. Optional Caption Image Source     Source link

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Tech companies organize two efforts to support personal data management – both called Open GDPR

The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging inventive new open-source alliances. Two of them affecting this space have emerged in the last few weeks — and, although unrelated, they’re both called Open GDPR. The OpenGDPR framework was announced late last week by its

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How to Use LinkedIn’s New GIF Messaging Feature to Boost Your On-Platform Efforts

As the world’s largest platform for “professionals,” LinkedIn recently made a curious move. As explained by LinkedIn: “For the next generation of professionals, visual communication using GIFs and emojis is second nature and a universal language. To make it easier for you to communicate on LinkedIn, we’ve teamed up with Tenor to integrate GIFs directly

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4 Ways Your Sales Team Can Help Your Content Marketing Efforts

Understandably, content marketing and sales are two distinct departments in a business. But that’s not to say that they’re so different they have no connection with each other – far from it. Actually, when content marketing and sales work together, you’re more likely to have “happily-ever-after” endings for your business. No, not a literal end,

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5 easy but smart SEO wins to boost content and link-building efforts

Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned spring cleaning. Sure, producing great content can be loads of fun, and link building can deliver powerful results, but sometimes you

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Google News Initiative kicks off with Subscribe With Google, other efforts

Google News Initiative event held in New York City, March 20, 2018 Google’s plans to help support publishers’ subscription businesses came into clearer focus on Tuesday at an event in New York City. The company is launching a wider framework for working with publishers, called the Google News Initiative. It builds on several of the

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Why Problem Solving is the Golden Ticket For Your Marketing Efforts

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because

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