Efforts

How to Turn Your Company’s Pinterest Efforts Into a Lead-Generation Machine

search engine optimization for dummies, SEO BLOG /

Pinterest is one of the most underrated social networks for lead generation and customer acquisition. But, in fact, Pinterest is one of the largest social media networks in the world. Used by 175 million people, it’s growing at a rate that’s doubling and tripling in some international markets. Related: 3 Super Simple Pinterest Strategies to Quickly Grow Your

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LinkedIn Adds New ‘Talent Insights’ to Help Employers Improve Hiring and Recruitment Efforts

SEO BLOG /

Following Microsoft’s acquisition of LinkedIn, one of the key areas where you can expect to see LinkedIn improve is in data utilization. LinkedIn, which now has more than 500 million members, has an unmatched database – they have the professional and educational histories of (almost) all of those members. That sets LinkedIn apart from other

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Facebook and Twitter Continue to Expand their TV-Like Video Efforts, Add New Opportunities

SEO BLOG /

Both Twitter and Facebook have continued their push into TV-like content this week, with new announcements on programming which will further expand their efforts. Earlier this week, Facebook and the NFL announced a new partnership that will see Facebook granted distribution rights for official NFL video, including game recaps and official highlights. Facebook won’t be

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How to Kick-Start Your Marketing Team’s Efforts

SEO BLOG /

Today’s marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has been difficult traditionally, the influx of data and technology has made tracking marketing investments a reality. Long gone are the days of cobbling together marketing automation reports, begging your sales operations manager to pull

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Twitter Releases New Data on Effectiveness of Efforts to Tackle Trolls and Abuse

SEO BLOG /

With Twitter has come under intense scrutiny and criticism in recent times, one of the platform’s biggest identified problems has been trolls and abuse, and the platform’s historic inaction to address such concerns. Twitter has acknowledged such, and made it a key focus, and over the last year they’ve introduced a range of tools to protect users

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Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Channel: Content Marketing, Content marketing, marketing automation, Marketing Tools, SEO BLOG, Statistics, Statistics: General /

According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not well at all” at localizing branded content for different markets. At the same time, a wide margin of the marketers — 75 percent — are spending 10 percent or less

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LinkedIn Adds New Data Tools to Help Advertisers Maximize their on-Platform Efforts

SEO BLOG /

Proving the ROI of your social efforts is becoming more and more important as digital marketing is further integrated into wider business process, which is why all the social platforms are working to provide improved data tools and options to help streamline and refine the process. Along this line, LinkedIn’s introducing a range of new data tools which

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