Experts argue that, because Google writes the code that causes search results to pop up, they are responsible for the accuracy of said results. They further point out that this problem is an issue for all of us and is more serious that many realize. For example, do we let multinational corporations control the information […]
Google Fact Check Feature: What It Means for Your Online Efforts Read More »
Anyone involved in the planning, creation, distribution, or measurement of content knows how time consuming and expensive it can be. It doesn’t make sense to simply publish something, promote it, and never look back. That’s a terrible way to get the most from your investment – not to mention that approach often results in a
How to Make Your Content Efforts More Scalable [New Research] Read More »
Have you ever undergone an audit? Technically, an audit is an “official examination” of something. We mostly know it in the context of the worlds of finance and taxes. We envision a consultant (or several) coming to our office, ripping our files out of our desk drawers, and going through them line by line to
How to Conduct an Audit of Your Marketing Efforts in 9 Steps Read More »
Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide, “by giving them high-quality content that is very
7 Platforms to Spice Up Your Content Marketing Efforts Read More »
If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place. Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do
4 Key Ways to Connect with Influencers and Maximize Your Influencer Marketing Efforts Read More »
Kristina: First, let’s discuss what local search is and why it’s important to brands and retailers. Alex Porter, President, Location3: Local search [is] any search performed which is aimed at locating within a specific geographic area. For example, if a user was looking for a dentist in her neighborhood and googled “dentist near me.” While
How to improve local search efforts – Search Marketing Read More »
Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404
The One Kind of 404 That Could Be Quietly Killing Your Search Efforts Read More »
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall. What do we do next? How do we continue to push forward and scale our paid
3 ways to scale your SEM efforts when you are hitting a wall Read More »
If you’re reading this, you probably already know that just about every aspect of marketing can be measured. Tools like Google Analytics are household names when it comes to measuring website and campaign performance. CRMs like Salesforce provide reporting capabilities for sales and lead performance. Though a lot of CRMs are improving their analytics capabilities,
Closed Loop Analytics: How to Measure Actual ROI for Marketing Efforts & Content Read More »
