Search engine optimization is a priority for business now that everyone lives on the internet. But while SEO is a mission-critical process, one component is often overlooked: a long-tail keyword strategy. A long-tail keyword is a short phrase of three to four words that are extremely specific to the product or service being sold. Examples […]
How can a long-tail keyword strategy improve marketing efforts? Read More »
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that businesses can thrive in downtimes. There will be business winners and
5 Reasons Why You Shouldn’t Stop SEO Efforts During a Pandemic Read More »
December 10th, 2019 Marketing Erica Perry Eighty-nine percent of B2B marketers look to LinkedIn for their lead generation efforts, many of whom report that the platform helps them generate two times (2x) the number of leads compared to the next highest social channel. Specifically helping drive these responses are LinkedIn’s Lead Gen Forms, which boast
5 Tips to Boost Your LinkedIn Lead Gen Efforts in 2020 Read More »
Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they
4 Ways Your Staff Can Help Your Marketing Efforts Read More »
The issue of customer retention comes up in nearly every conversation with colleagues in a service business or software company. As companies aspire to transition to an ongoing customer relationship and recurring revenue model (versus traditional transactional relationships with customers), retaining high-value customers is more important than ever. After all, depending on what industry you’re
Are your acquisition efforts the root of your retention issue? Read More »
November 19th, 2019 Marketing Erica Perry Nearly two-thirds of consumers claim that online video has informed and inspired their decision to make a purchase according to recent research and more than 90 percent report having discovered a new product or brand from YouTube. To tap into this trend and how more shoppers are using video
What It Means for Your Visual Advertising Efforts Read More »
Running a business in the 21st century means that you’ll have to get on board with building a name for yourself online. The internet is the number one way to reach the masses now, and knowing the various ways to reach your target audience effectively is priceless. Learn to conquer the various elements of digital
October 8th, 2019 Marketing Erica Perry Boasting 645 million members worldwide, it’s no secret that LinkedIn has become a hub for powerful data around professional and career insights. From lookalike audiences, interest targeting with Bing search insights, and audience templates, the company has heavily invested in helping businesses navigate their campaigns and is increasing its
3 Tools to Improve Your LinkedIn Ad Targeting Efforts Read More »
Looking for ways to up your social media marketing game in 2020? Check out these tips. Source link
5 Ways to Improve Your Social Media Ad Efforts in 2020 Read More »
Consistent branding and information is an important element that's often overlooked. Here are some tips on how to maximize your social content through templates. Source link
