SEO vs. PPC. In search marketing, it shouldn’t be an either-or strategy

SEO and PPC are very different, but it’s time to stop thinking about them as polar opposites. Because, although different, they aren’t enemies. They are allies. And they work well together: They complement and benefit each other. Kind of like Yin and Yang, they fit together to make a whole—in this case, well-rounded search marketing. …

SEO vs. PPC. In search marketing, it shouldn’t be an either-or strategy Read More »