As you may have heard, changes are coming to LinkedIn’s Elevate this year. LinkedIn has announced it is integrating Elevate into Pages, and that by December 2020 Elevate will no longer be available as a standalone app. So what does that mean? Depends if you want the “good news” or the “bad news”. The good […]
It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds. Subscribe to your own emails. Mary Sohn, a member of the industry group Women of
How AI & Machine Learning Can Elevate Your Paid Advertising Campaigns Lisa Hutt – April 9, 2019 Advertising platforms, including Google Ads, have made great strides over the last several years implementing a form of Artificial Intelligence (AI), called Machine Learning (ML). With ML, algorithms are able to learn and adapt to new information, allowing
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How to Elevate Social Media Presence With a Blog As the 2010s approach its final moments, it is an excellent time to take a moment and reflect at the decade. The phenomenon that shaped this period is, without any doubt, the rise of social media. Contemporary society runs on social media. The ordinary man shares
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Smart cities are a hot topic today; all the more so in Toronto with all of the controversy surrounding the proposed smart city district at the Quayside. The project, which is being helmed by Sidewalk Labs, has been slowed down due to concerns from citizens of the city regarding data privacy, as well as the
Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content
Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019 Read More »
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With entrepreneurs scrambling to digitize their operations in an effort to appeal to modern consumer mindsets, more and more companies are coming to rely on chatbots in order to optimize the customer experience. Despite the impressive rate of growth that chatbots have enjoyed since their earliest days, however, many businesses are still unfamiliar with how
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When many of us hear the term elevator pitch, the first scenarios that come to mind are an interview or a sales presentation. However, these brief soundbites are no longer reserved for those moments when you’re put on the spot and have to quickly sell what you have to offer. In today’s world, having an
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Every minute, 2.5 quintillion bytes of data is generated online. With the deluge of media unleashed on the web, getting a brand to stand out and improve its ratings can seem like a daunting task. While this can be a difficult feat, it’s not impossible. Like all complex targets, improving rankings and elevating a brand
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