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How AI & Machine Learning Can Elevate Your Paid Advertising Campaigns

How AI & Machine Learning Can Elevate Your Paid Advertising Campaigns Lisa Hutt – April 9, 2019 Advertising platforms, including Google Ads, have made great strides over the last several years implementing a form of Artificial Intelligence (AI), called Machine Learning (ML). With ML, algorithms are able to learn and adapt to new information, allowing …

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Elevate: The smart city debate

Smart cities are a hot topic today; all the more so in Toronto with all of the controversy surrounding the proposed smart city district at the Quayside. The project, which is being helmed by Sidewalk Labs, has been slowed down due to concerns from citizens of the city regarding data privacy, as well as the …

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Can Algorithms Feel? Use Emotion To Elevate Search Engine Marketing 07/25/2019

Emotional resonance is essential in marketing. But how do you connect emotionally when writing keyword-targeted copy? To the uninitiated, copywriting for search engine optimization (SEO) may seem prescriptive, awkward and clunky, written for robot crawlers rather than human beings. No one even reads those SEO copy blocks, right? The reality is, when you’re optimizing content …

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