This isn’t going to be a blog post about the importance of semicolons or serial commas in your content, because whether or not you use these punctuation marks doesn’t really matter. Okay, Oakhurst Dairy would disagree—and for good reason. Last year, drivers won a settlement claim and the company had to pay out $5 million […]
How to Elevate Your Brand & Content with a House Style Guide Read More »
Cyber attacks are a common threat to organizations today. Whether you are a small business or a major corporate entity, you need to have an IT network. The upside to a network is that it helps an organization become more productive, efficient and profitable. The downside is that a network hosts information and data that
Use your customer data to find and target your most valuable customers As every savvy marketer knows, using buyer personas is a time-honored technique that helps ensure messaging stays focused on the customer — nearly 60% of B2B marketers currently use them. The problem is that the results are mixed. Only a little more than a third of
Elevate the buyer persona and embrace the radical buyer Read More »
Today’s entrepreneurs must become proficient in marketing. Digital marketing tools include websites, social media, blogs and press releases (PR). Communicating with customers remains an essential part of running a business. The Elevate Your Digital Influence event will teach you how to leverage larger media outlets. And the event will help build relationships with the media.
A couple weeks back I previewed the graduate-level keynotes and sessions coming to MarTech, plus seven other awesome reasons to join us April 3-5 in San Jose. Here are five more reasons to attend… MarTech’s intensive, half-day workshops! Our recognized experts will tackle some of the most exciting, thorny, and pressing aspects of modern marketing
Elevate your martech skills with deep-dive, hands-on training Read More »
Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that
Digital technology has given small businesses access to all the tools previously only reserved for large enterprises. But having access to these tools does’t guarantee you’ll be good at marketing your business or brand. The Elevate Your Digital Influence event will teach you how to put together a PR plan and leverage your social media
Elevate Your Digital Influence with This Upcoming Event Read More »
Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. The numbers are only predicted
Elevate Connection With Enhanced Paid Tools for Facebook and Instagram Read More »
In a new episode of the Social Business Engine podcast, I speak with Tammy Boyd, the Vice President of Business Development and Marketing for NeuroInternational. I invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company wasn’t embracing digital and social
Building a Personal Brand to Elevate a Corporate Brand [Podcast] Read More »
The release of Fiverr Elevate further highlights the tremendous growth of freelancers in the workforce today. The new resource seeks to show you what you need to manage yourself as a freelancer. The crash course in the basics of freelancing was put together with input from experts in the tax, legal, financial and healthcare industry and
Fiverr Launches Elevate to Address the Challenges of Running a Freelance Business Read More »
