Marketing Strategy – The Tension Between Marketing and Sales Exposed! Silverpop’s Ellen Valentine on Marketing Smarts [Podcast] : Marketing Podcast
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! Well, to be fair, she didn’t quite put it that …
