elusive

Reaching the elusive digitally-driven millennial consumer

[ad_1] Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them. Not only are millennials on pace to become the nation’s largest living adult generation in 2019, but according to the latest projections they are also …

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What is the ideal customer experience (CX) and why is it proving to be so elusive for brands? – Econsultancy

[ad_1] Improving the customer experience (CX) is on the priority list of just about every organisation globally these days. Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as …

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