Converting a prospect into a customer is a process. It can take time and multiple touch points. Prospects that are email subscribers are at various stages in their lifecycle with your brand. Some may not be looking to purchase. Some may be researching and gathering information. Others are ready to buy now. Designing an email […]
Nurture Email Subscribers to Drive Downstream Conversions Read More »
We recently announced that we’re going to support single opt-in signups for MailChimp lists right from our own signup forms. This generated a lot of great conversation about deliverability—some that we expected, and some that surprised us. As the person who’s responsible for deliverability at MailChimp, I love it when people understand why this stuff
How to Protect Your Email List from Bots Read More »
Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter
6 Tips For Email Marketing Success This Holiday Season Read More »
Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company. When
How to Use Email Marketing to Build Brand Awareness Read More »
It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective
Stop Everything & Setup Google Analytics Email Conversion Tracking! Read More »
Chart of the Day: Hot email marketing skills Email marketing – the job where you can wear many hats (even the weirdest ones) I don’t need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many
What is the most popular email marketing skill? Read More »
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016
6 Marketing Tactics You Can Use to Boost Email Subscribers Read More »
These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of
5 Signs it’s Time for an Email Marketing Makeover Read More »
Consumers are expected to spend $9.1 billion this Halloween, according to an infographic by Campaigner, and that number should scare marketers into getting in on the Halloween action. That means planning ahead. So, though it may be too late for this year, it’s not too early to start thinking about how your brand can offer
Email Tips for Avoiding Halloween Marketing Horrors Read More »
Most subscription box entrepreneurs can agree that Q4 is THE best time of the year to score new subscribers. In fact, most box owners see an increase of 4-6x in November & December alone. How exciting is that? Spoiler Alert: very exciting! This year, holiday spending is projected to surpass 1 trillion dollars, with the
Holiday PR Strategies for your Subscription Box + Pitch Email Templates! Read More »
