As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect […]
4 Surprising Data Points Email Marketers Should See Before Black Friday Read More »
By Kelsey Johnson October 11, 2021 Do you search for reviews before making a purchase? If so, you’re like over 90% of people looking for social proof. Use it in your email marketing today! Looking to boost the results of your email marketing? Adding social proof to your emails is proven to make readers more
5 Social Proof Tips to Boost Email Marketing Results | AWeber Read More »
By Kelsey Johnson October 13, 2021 🎃🦃💰🎄 ‘Tis the season to optimize your email subject lines. Get some tips plus 100s of ideas for the upcoming holidays. It’s that time again — Halloween, Thanksgiving, Black Friday, Christmas… Marketing your business around the holidays is non-negotiable — and can be particularly effective with the right email
200+ Ready-Made Subject Lines for Your Next Holiday Email | AWeber Read More »
By Jeni McGuigan September 13, 2021 With the right tools — and a dash of creativity — you can create an email template that makes sending email quick and easy. Sometimes, simply getting started is the hardest part. Especially when you don’t feel like you have the skills or creativity needed to design a beautiful
Create Your Own Email Template to Use Over and Over Again | AWeber Read More »
When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the
By Kelly Forst August 20, 2021 Here’s everything you need to get started with email automation: from tools to workflows to content tips. Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent
How to Get Started With Email Automation | AWeber Read More »
In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to.
Improving Email Engagement by Turning Inactives Into Actives – Blog Read More »
By Brandon Olson July 21, 2021 UK-based Paul Kirtley repackaged his blog content into a mini email course to warm up leads and promote his paid course. And you can do it, too. Sometimes coming up with the perfect opt-in incentive to grow your email list can be difficult. It can require a mix of
Customer uses email course to increase sales of online course | AWeber Read More »
Relied upon by many, the email channel is a staple in the personal and professional lives of senders and recipients around the world. In October, email will celebrate its 50th birthday… and it’s been quite the journey. Age of adoption In October 1971, email was born when Ray Tomlinson sent the first ever email. Ray’s
Email celebrates its 50th birthday in October! Ray Tomlinson is widely acknowledged as the godfather of email, sending the first message way back in 1971, followed seven years later by Gary Thuerk who “hijacked” this largely government/military tool to send the first email marketing campaign. The rest, as they say, is history! In saying “many
