In a world where hundreds of musicians seem to blow up overnight and thousands more are still waiting for a big break, what everyone needs is a steadily growing base of loyal fans. They provide support and are what keeps most acts going. But how do you build and nurture more profound relationships with fans? […]
Email Marketing for Musicians: A Practical Guide Read More »
In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? And what are the reasons for their fundamentally different perceptions? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides
By Kelly Forst April 6, 2021 Email on Acid’s Monica Hoyer shares why quality checking emails is so important — and how to do it in a way that doesn’t leave room for human error. Hitting the send button is stressful. How can you be certain that you didn’t overlook a typo? Or that your
Achieving Peace of Mind as an Email Marketer with Monica Hoyer | AWeber Read More »
By Kelly Forst March 9, 2021 Want to run a successful marketing campaign? Then it’s time to clean house. You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders. In fact, cleaning your email list can improve three key metrics: deliverability,
Why You Should Clean Your Email List (and How to Do It) | AWeber Read More »
Validity proudly sponsored this year’s fully virtual Inbox Expo event. The four-day conference was packed with quality content from industry experts, including a fantastic session with Charlie Wijen, Digital and CRM Specialist at Philips, and Guy Hanson, VP of Customer Engagement at Validity. If you missed out, here are some highlights from the session. Consumers
Inbox Expo: How Philips Went from Inbox Zero to Email Hero – Validity Read More »
Since the onset of the COVID-19 pandemic, many of us have made the switch from working in an office to working from home. This has presented many opportunities, from reduced commute times to guest appearances on Zoom or Microsoft Teams—from kids, pets, spouses, and guests galore. While these appearances can add much needed comic relief
Virtual backgrounds to show off your email geek pride on Zoom and Teams – Litmus Read More »
Updated February 22, 2021 Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages they see from senders are authentic and not messages sent by a bad actor. The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message
How to Authenticate Your Email in 5 Steps | SendGrid Read More »
When it comes to ROI, nothing beats email marketing. Despite its age, it continues to generate $42 for every $1 you invest and remains the key strategic channel for most marketers.
The Ultimate List of Best Email Marketing Services in 2021 Read More »
Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it,
Email Data Quality: Compliant, Correct, Complete – Validity Read More »
By Kelly Forst February 4, 2021 Take the guesswork out of email marketing with 9 split test ideas. In marketing, sometimes you don’t know what works until you try. Thankfully, with email split testing, you can easily find out what content your subscribers prefer and send messages that get more opens, clicks, and sales. Too
Email Split Tests You Can Set Up in 1 Minute | AWeber Read More »
