Chart of the Day: To code or not to code? (Technology) – Part 3 of 6 We are now half way through our six-week series on email workflow. So far we have discussed Planning and Time spent on tasks. Last week I asked in a poll, “for each email that your company sends, which task […]
Do you use templates for your emails? Read More »
Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: setting a trap or dangling a nightcrawler on a hook, respectively. Catching a
Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing Read More »
It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts. You’ll lose sleep, you will
HTML or Text Emails: Which is Better? Read More »
Chart of the Day: The State of Email Workflows in 2017 (Production Cycle) – Part 2 of 6 We are now in the second installment of our six-week series on email workflow. Last week we discussed content planning and how correct planning isn’t just advantageous to you but your clients. This week we are focusing
How long do email marketers spend on the tasks creating emails? Read More »
Am I sending too many emails? Or too few? Why is no one opening my emails?! Will my subscriber buy the new product I’m going to create? What do my customers think of my service? Are they happy? If you’ve asked yourself any of these questions recently, there’s one email that can answer all of
The 4 Survey Emails That’ll Get Answers to Your Most Pressing Questions Read More »
Chart of the Day: How email marketers plan email marketing campaigns (Email Workflow) – Part 1 of 6 What process do you use to send your emails? What is your workflow? Well, I’m here to tell you about best practices from start to finish. Planning Time spent on tasks Technology Quality assurance Approvals Sending For
How do I plan, build, approve and send emails? Read More »
Many businesses still rely heavily on daily blast emails in their marketing campaigns—and that is a big mistake. I see it every day with clients, most of whom are reluctant to shift away from daily blast email campaigns toward a more personalized, targeted approach. In my experience, that’s because most companies believe their email marketing
Email Segmentation and Personalization, Not Blast Emails, Improve Revenue Read More »
Are you hesitating about incorporating emails into your online marketing strategy? Think that this method is past its prime? Well, think again. More than 70% of customers chose email over other online channels, including social media, mobile apps, direct mail, and text messaging. Not convinced? How about the fact that email has an average ROI of $38
7 Emails Your eCommerce Store Needs to Send Out on an Automated Basis [Infographic] Read More »
Have you ever tried to take apart a high-end file cabinet? We’re talking about the kind built with such thoughtful design that it makes a room look like the “after” shot on an HG-TV home makeover show…instead of the dingy unfinished basement “before” shot. If you have, you know that taking apart a cabinet like
How the Hidden Work in Your Emails Kills User Engagement Read More »
A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does? If he can, he wins. Steal these 10 conversion lessons from attorneys to make your SaaS onboarding emails more persuasive and, in the process, increase your conversions. 1. Know Your Goals How do you
Persuasive Onboarding Emails: Lessons Stolen From Attorneys Read More »
