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Decentralize now! Marketers are embracing change at a time when it is needed most Read More »
Joyce is a Senior Trends Analyst at Mintel, focusing on capturing consumer behaviour for the Asia Pacific market, as well as supporting the global Mintel Trends team to identify new consumer trends. October 29th, 2019October 29th, 2019 Haircare brand Vidal Sassoon has come up with ‘I Follow Me’, a new campaign for the China market,
Embracing the individuality and diversity of younger ge Read More »
If you’re hesitant to focus on a target market, listen to this interview with Jennifer Neal, Owner of K9 Design Co. – I bet it will change your mind. In a nutshell: in 2008, K9 was a busy family-owned design business that was almost completely referral-based. They need more control over the flow of work,
Influencers don’t just give brands unfettered access to new audiences, they provide a multi-faceted representation of a brand. For industries like cosmetics, having a diverse group of people endorsing and showcasing your product is not only intuitive, but necessary. One of the great things about working in the UGC and influencer industry is that it
Cosmetics Are A Case Study For Embracing Diversity In Marketing Read More »
Albert Abello Lozano is Head of Marketing Automation and Technology at Treatwell. He is set to speak at this year’s Festival of Marketing, all about Treatwell’s automation strategy, and its impact on the wider business. Here’s a little teaser from Albert, with much more to come at the Festival, which is happening on 10th and 11th
The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized businesses (SMBs) can utilize these tools to compete with larger corporations. At
Embracing CRM As Your Small Business Technology Hub Read More »
Business and technology have always marched in lockstep: the need for better business practices has fuelled technological innovation, and technological innovation has fuelled better practices. One of the latest examples of this symbiosis is the “virtual tour”, or the 360° tour, which capitalizes on improvements in image sequencing and 3D reconstruction to give businesses a
Why Houston businesses are embracing the virtual experience Read More »
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share
Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a recent industry survey. Researchers also identified the delivery of personalized content and integration of marketing systems as the most challenging barriers to your
Embracing automation and maximizing SEO performance Read More »
The finance industry is never predictable. It’s a world of topsides and downsides that affect global businesses in more ways than any other factor. With so many parameters around the world contributing to the financial waves, it’s really difficult for businesses to remain calm. They need to always stay prepared for financial risks. Businesses have
Top Reasons Why Financial Consultants are Embracing AI for Their Clients Read More »
