The world of oil and gas in the Middle East, although very lucrative, still operates in a very traditional way. But that’s changing. The Abu Dhabi National Oil Company (ADNOC) is the state-owned oil company of the United Arab Emirates and holds the seventh-largest proven reserves of oil in the world at 97.8 billion barrels. […]
FirmBee / Pixabay In recent years, account-based marketing (ABM) has taken the field of B2B marketing by storm. While the idea of marketing to a well-defined set of target accounts is nothing new, new marketing technology has made discovering, contacting and developing these accounts much more attainable. The immediate result of this rush to begin
4 Steps to Empower Your ABM Strategy by Embracing Group Buying Read More »
“The thing about human resources that I’ve noticed is that I think we are really approaching the time where the end of business as usual is happening and human resources and business follows as a consequence,” noted Gerd Leonhard, Futurist and Author of ‘Technology vs Humanity‘ in a recent talk at the 2018 BeyondHR forum in Amsterdam.
For HR, the Key to the Future is Embracing Technology for the Betterment of Humans Read More »
Predictive analytics continues to be central to the most exciting opportunities in marketing; the delivery of great customer experiences, data-driven marketing focused on the individual, and the creation of compelling content for digital experiences. But it remains a challenging discipline that many organisations continue to struggle with. This report builds on two previous studies by Econsultancy and RedEye (the Predictive Analytics and Achieving Predictive Maturity
The energy and utilities industry is undergoing a period of unprecedented transformation. The wave of technological innovations in the industry mean that companies have to change the way they communicate and interact with their customers. The sector is moving away from a call centre industry and embracing modern tools such as programmatic advertising, chatbots and
Embracing Technology and Innovation in Digital Marketing – Energy and Utilities Read More »
With the use of voice assistants on the rise, and projected to continue that ascent into the future, conversational commerce presents a new opportunity for brands to build new connections and processes to help cater for this emerging discovery behavior. Over the past year, consumer adoption of voice assistants – such as Google Assistant, Amazon’s
Why Consumers are Embracing Voice Assistants in Their Lives [Infographic] Read More »
lukasbieri / Pixabay Are you ready for the employee of the future? Social media isn’t just for posting selfies while hiking, or sharing pictures of your food. Employees are forcing employers to embrace the social media effect, but this isn’t news. What is new and exciting is the number of social media network enhancements that
Employees Entering the Workplace Are Embracing These 4 Social Networks Read More »
