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Not all brands are equal when it comes to connecting with customers. Some successful brands can bond with their audiences emotionally. As a result, it creates a lasting relationship between brands and their customers. MBLM recently released its annual Brand Intimacy Study 2020, ranking the top ten most intimate brands. Amazon topped the list with
These Brands Build Emotional Bonds with Customers – Can Yours? Read More »
How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in a mentally and emotionally healthy place? And should that really be a business concern? Workplace mental and emotional health and wellbeing are topics that, until relatively recently, seemed off-limits. But poor employee
Company Culture: Behavior and Emotional Wellbeing Read More »
Entrepreneurs who know and covet the value of “emotional resilience” understand how essential this quality and attitude is to long term success. “When you get kicked in the teeth and hated on, when you’re financially upside down with your back against the wall, do what no one expects. Get back up, fight like crazy to
15 Ways to Build Emotional Resilience in Your Life and Business Read More »
Have you ever crafted what you thought was perfect marketing email, only to be disappointed when it didn’t perform well? It can be frustrating to troubleshoot your process and figure out where you went wrong. Let’s say you’re already working with an appropriately segmented and healthy distribution list. You even have automated customer journeys and
How to Use Emotional Triggers Effectively in Email Campaigns Read More »
Over the years I have measured what customers say and feel about iPhones/iOS and Samsung mobile devices/Android OS. Without fail, the Samsung/Droid combo wins the head-to-head comparison, earning stronger scores on performance and function from its users than iPhones receive from its customers. And, without fail, iPhone users exhibit stronger loyalty to and engagement
By Steven Hymovitch Emotional intelligence. Researchers Peter Salovey and John Mayer coined the term, and Dan Goleman brought it into the mainstream using it in the titles of his many books on the subject. And while Salovey, Mayer, and Goleman could give forth long explanations about what exactly emotional intelligence (EI) is, it’s really nothing
5 Ways Emotional Intelligence Improves the Workplace Read More »
In a time of heavy political and economic uncertainty, travel and tourism brands are using storytelling to promote destinations around the world. As well as creating a narrative that emotionally resonates with consumers, this increasingly means campaigns that evoke a sense of surrealism or escapism. Looking ahead, a survey by Skift has found that 90%
The end is here. Video screenshot by Gael Fashingbauer Cooper/CNET The final trailer for Star Wars: The Rise of Skywalker has just dropped and it’s teeing up an emotional goodbye that’s already sending fans into hysterics. The trailer played during Monday Night Football on ESPN and tickets went on sale online just as the teams kicked off. Pre-sale
Want to get people to buy from you? Get to their subconscious. Get to their emotions. I hope you immediately said yes, it’s super important to the market success of your products and services. Why is it important? Research shows that we consumers buy based on feelings and emotions, and much of it is done
