Emotionally

How emotionally fueled mass communication can affect advertising and brands

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and …

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Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO

“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think …

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Build more emotionally engaging experiences with a personalized data strategy

Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and deliver on these shifting expectations. Just because marketers know where their audience has been online, doesn’t mean they understand what consumers …

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Creating and Delivering Emotionally Relevant Customer Experiences

Can you ever truly understand your customers? Do you ever really know how they make purchase decisions? Chris Goward, Founder and CEO of WiderFunnel, seeks to answer these questions. He recently presented the webinar “Creating Emotionally Relevant Customer Experiences” in conjunction with Evergage. At the beginning of the webinar, Chris quoted one of his personal …

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5 Emotionally Intelligent HR Policies Your Work Culture Will Suffer Without

Recently we were shocked by the suicide of celebrity chef, author and host of popular CNN Series Parts Unknown, Anthony Bourdain. The way CNN handled the loss is a master lesson on emotional intelligence in the workplace. Regular programming was halted in order to do a tribute to Anthony and allow his coworkers and friends …

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How Marketers Can Use Emotionally Intelligent Language to Create Action

Making powerful emotional connections through digital marketing, at scale, is possible, as explained by Aaron Masih, Chief Operating Officer at Persado in the latest Social Business Engine podcast. In it, Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and better understand exactly how to deliver the …

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Amber Sauer Emotionally Performs Ed Sheeran’s ‘Shape Of You’ In Blind Audition

Photo Credit: NBC Amber Sauer is last on The Voice and she came out and performed a cover of “Shape Of You” by Ed Sheeran. Amber sang background for Kelly Price. She is from Paris, Calif. Kelly Clarkson hit her button to turn for Amber and to completely fill her team. All coaches have full …

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How Your eCommerce Business Can Emotionally Connect with Customers

Most business owners know that providing good customer service is crucial to fostering customer loyalty or winning new clients. While this is true, there is another element to doing good business that often gets overlooked, and that’s making an emotional connection with your customers. In addition to offering the best shopping experience or quality products and …

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This Famous Company Found an Ingenious, Emotionally Intelligent Way to Improve School Attendance

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.    Kids sometimes don’t want to go to school. Their reasons might vary from “Don’t want to” to “Don’t feel like it.” Sometimes, though, it’s because they’re feeling ashamed or even being bullied. And sometimes, the reason …

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