Empathy

Empathy for Customers Now Leads to Loyalty in Post Corona Economy

In response to the ongoing crisis brought on by the Covid-19 pandemic, many technology vendors small and midsize businesses depend for growing their businesses in good times are providing them with additional support in what may be the toughest time ever.  One of those vendors is Adobe, who recently announced a set of initiatives to …

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Your Martech Stack Must Deliver Content AND Empathy at Scale

Your Martech Stack Must Deliver Content AND Empathy at Scale

Is your martech stack a machine to create the emotional connections that drive buying behavior? Now that your digital transformation is underway, it’s time to focus on the elephant in the room: Are all of your investments and hard work paying off? Gartner’s recent prediction that 80% of marketers will abandon their personalization efforts by …

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Pro Tip: The critical and delicate relationship between design thinking and customer empathy

Achieving customer-centricity involves deeply understanding customer needs and fulfilling them better than anyone else. In turn, design thinking is foundational to staying in sync with customers. That said, it’s one challenge to understand consumers in all their irrational complexity, and another to transform that understanding into meaningful innovation of products and services. The integration of human …

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Empathy: why insights professionals are still needed in the machine age

Empathy: why insights professionals are still needed in the machine age

Reading time: 5 mins There was a time, especially in the United States, when researchers were supposed to be the neutral purveyors of the truth – unbiased, impartial and uninvolved in the business. You collected the data, passed it over to the appropriate decision makers and went on to the next project. What the decision …

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