employ

Marketers can now employ Watson in any cloud or location

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services. …

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Trust your gut or employ rational thinking?

The Super Bowl is the single most viewed televised event in the US. Every year, more than 100 million people tune in to see who will be crowned NFL champion. There is no bigger or brighter stage for impactful ad content, so it is no wonder that a 30-second commercial this year sold for an average …

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The Importance of Conducting a Form I-9 Audit—Even If Your Business Does Not Employ Non-U.S. Workers

Sponsored by HRdirect Smart Apps By Jaime Lizotte If your business employs workers who are not U.S. citizens, it’s important to make sure you are in compliance with federal law by maintaining accurate employment records. Completing the Form I-9 properly is the most important aspect of immigration compliance. When done correctly, your completed I-9 forms are …

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Audiences to employ for extra online marketing bang!

These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this article, I’ll discuss several that we like to use to amplify our marketing efforts. Specifically, I’ll cover similar audiences, Google Analytics smart lists, Google Analytics …

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