Employing

Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

Wrapping up our series on Google Search Console we’ll look at reporting features that deal with front-end markup errors and some data management options. Note that what we’re discussing here are Google “Search Enhancements” validation errors, so when it comes to validating HTML and CSS you’ll need to look elsewhere. Search enhancements We covered page-level […]

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Employing Marketing Freelancers: Trends and Challenges

Most brand and agency marketers (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group. The report was based on data from a survey of 400 marketing and advertising executives in the United States. Freelancers make up 14% of firms’ marketing staffs, on average. Small agencies (20-49 employees) rely