Enablement

3 questions to ask before committing to martech certifications and enablement programs

Despite a lingering stigma around professional certifications as “resume padding,” the evolutionary nature of martech means there’s an ongoing need for customer product enablement programs and vendor-sponsored certifications. From product-focused programs to platform-specific badges, and even professional marketing associations to distinguished universities, there are numerous continued education paths — particularly in martech — designed to …

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Tough Times for Manufacturers – Go to Market Faster with Sales Enablement

Last week, the S&P and Dow suffered their worst losses in over a month, primarily driven by data that showed manufacturing activity had contracted to its lowest point in over 10 years. And while it is no secret that manufacturing has been facing challenges for some time, it still remains a critically important component of …

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Effective Marketing Operations & Enablement: How to Facilitate Understanding of the Tools …

In the digital era, marketing success demands that teams stay up to date on the latest technologies and tools and take the fullest advantage of them when planning and executing their campaigns. However, marketers need to understand the tools they use in order to unlock their greatest potential and achieve stronger results. What is the …

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How Marketers Can Create Sales Enablement Content

In far too many businesses, radio silence is the status quo between marketing and sales team members. Even progressive startup organizations can fall into this trap of siloed operation. That’s a shame, because everyone in those companies suffers as a consequence. After all, corporations that align their marketing and sales processes report doubling their revenue …

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10 Tips to Drive World-Class Sales Enablement

If there was ever a time when selling was easy, now is not it. Selling into the b-to-b marketplace is becoming increasingly difficult because today’s buyers are digitally educated and socially connected. Instead of relying on sellers for information on products and services, buyers turn to the Internet and their professional networks to educate themselves …

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What Is Sales Enablement and Why Does It Matter? 3 Experts Weigh In

There’s always a hot buzzword in marketing, and right now it’s the term “sales enablement.” Gartner defines sales enablement as “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.” While every marketer has a slightly different definition of what it is, to me, it generally means providing …

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What is Sales Collateral? Examples of Sales Collateral for Sales Enablement

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. It doesn’t matter how many documents the sales enablement team puts out or marketing materials they utilize; the important thing is to provide the sales team with collateral that is relevant and helpful …

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