Enables

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can …

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TikTok’s new SDK enables video uploads from other apps, services

TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for Developers program. The SDK includes new tools to help third-party apps and developers …

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China’s Study the Great Nation app ‘enables spying via back door’

Image copyright Getty Images Image caption The app shares President Xi’s thoughts as well as official information and propaganda The Chinese Communist Party has gained the ability to spy on more than 100 million citizens via a heavily promoted official app, a report suggests. Analysis of the Study the Great Nation app found hidden elements …

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MarTech enables brands to interact with customers the way they want: Kalpit Jain, Netcore, Marketing & Advertising News, ET BrandEquity

In an interview, Kalpit Jain, Group CEO of Netcore, talks about the importance of customer data platform in marketing, the role of personalization in providing better customer experience, how MarTech enhances the marketing abilities of brand marketers, and its adoption in India. How MarTech enhances the marketing abilities of brand marketers? Brand marketers today face …

MarTech enables brands to interact with customers the way they want: Kalpit Jain, Netcore, Marketing & Advertising News, ET BrandEquity Read More »

WANdisco LiveAnalytics enables data to be analyzed as it moves to the cloud

Data management company WANdisco Plc is debuting a new tool that makes it possible for organizations to analyze on-premises data while it’s being migrated to the cloud. WANdisco said its LiveAnalytics offering helps to ensure “uninterrupted business insights” as companies move data from on-premises environments such as Hadoop to cloud hosted analytics services such as …

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How Digitalisation enables the Legal Use of Foreign Trademarks in Online Marketing Tools

How Digitalisation enables the Legal Use of Foreign Trademarks in Online Marketing Tools

The digital transformation of commerce in recent years has led to new online marketing opportunities for trademark proprietors. The use of your own trademarks in order to navigate the consumer through the internet to your products, for example by means of SEO (search engine optimization) and keyword advertising, has certainly become a very important marketing …

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New Google Shopping program enables customer photos to show with their product reviews

Users can click to see customer photos included with their reviews in Google Shopping. Image: Yotpo. Google Shopping is bringing customer photos to the product reviews sections of advertisers’ listings. Reviews are accessible from the “View more” option on mobile Shopping ads or by clicking on the star ratings in a listing. Why we should …

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