Enabling

3 Steps to Enabling Accountability in a Digital Ecosystem

#customerexperience, #digitalmarketing, customer experience technology, Digital Marketing /

StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user […]

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AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales

AT&T, EnterpriseCustomer, EnterpriseMarketingNews, OTT, Xandr /

AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the future of advertising,” said Lesser. “Our purpose is to Make Advertising Matter and to connect

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Are We Enabling Or Prohibiting Our Salespeople?

Sales Management, SEO BLOG /

Free-Photos / Pixabay Enablement is one of those $100 words as you read anything in the sales and marketing literature. There’s lots of discussion around “Sales Enablement.” In fact, there’s even the Sales Enablement Society, which actually is doing some good work in discussing hot issues in enablement. The concepts of enabling our salespeople aren’t

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Facebook Announces Another Music Partnership, Enabling Wider Music Sharing

SEO BLOG /

After, reportedly, months of negotiations on music rights, Facebook has announced a range of new agreements in recent weeks, with deals now in place to enable sharing of music content from Universal and Sony, which will be added as part of Facebook’s new ‘Sound Collection’ audio library. And now, Facebook’s added another set of tracks

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Enabling more high quality content for users

search results, SEO BLOG, structured data /

In Google’s mission to organize the world’s information, we want to guide Google users to the highest quality content, the principle exemplified in our quality rater guidelines. Professional publishers provide the lion’s share of quality content that benefits users and we want to encourage their success. The ecosystem is sustained via two main sources of

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