Enduring

5 Ways for New Businesses to Create a Stellar and Enduring Brand

Branding is indispensable for businesses, big or small, new or old Branding defines a business’s identity; it is how a business presents itself to the world. But branding is much more than fancy logos and catchy taglines – it captures the ethos of a business and guides its journey. Branding is also important for positioning …

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What I Learned from the Enduring Brand of Jimmy Buffett in ‘Escape to Margaritaville’ on Broadway

One of the things I love about living in New York is that I’m just a few subway stops away from Broadway. It gives me the opportunity to see a lot of great theater, which almost never fails to entertain, enlighten, and often educate me on the finer points of branding and marketing. However, on …

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What the History of the iPhone Can Teach Entrepreneurs about Creating an Enduring Product

The iPhone, arguably Apple’s most revolutionary product, turned 10 years old earlier this year and the next version, the iPhone 8, is set to be introduced Sept. 12. In honor of these momentous events, The Daily Caller News Foundation took a look at every iPhone ever created in chronological order — from the relative “duds” …

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