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How to Engage Consumers Now: Insights for Skincare Brands – GWI

For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal …

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

9 Ideas for Creative TikTok Videos that Will Engage Your Followers

TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are …

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How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint

With advancing technology, the buyer journey has changed dramatically. Empowered with multiple devices and tools (price comparison platforms, discount shopping platforms, shopping rewards platforms, product review aggregating platforms, etc.), purchasing decisions have become more unpredictable, and the buyer journey has become scattered and spontaneous. One can start a buying journey on Facebook by seeing an …

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Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Forrester’s strategic messaging framework Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester …

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