This Christmas, email marketing is your best ally in promoting your goods and services. Here are a few reasons why: 1) Get the most of your marketing budgetAnd so have your advertising possibilities. Only a small investment is needed in an email marketing campaign to get the best ROI – around 40$ per dollar invested, […]
For a long time, selling skincare products has largely revolved around providing interactive experiences for customers in store. ‘Try before you buy’ was a crucial aspect of most purchase journeys – before COVID-19 hit, sales in store accounted for up to 85% of beauty product purchases in most major beauty industry markets, superseding the appeal
How to Engage Consumers Now: Insights for Skincare Brands – GWI Read More »
This blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great
Should You Test That? When to Engage in SEO Split Tests Read More »
TikTok has proven that it’s no passing fad, with more than 1.65 billion downloads to date. It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are
9 Ideas for Creative TikTok Videos that Will Engage Your Followers Read More »
YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals,
How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide Read More »
Oribi allows you to see each journey through your site to better understand what content engaged your visitors best. You can pin every event in the journey. Pinned events represent your main conversions and other actions you’d like to keep a close eye on. With Oribi, you don’t need any technical coding skills to set
How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint Read More »
Scheduling your tweets is a game changer. You can give your audience a consistent stream of content without having to manually send tweets at odd hours of the day (or night). Scheduling is a perfect complement to your social media calendar where you’re creating tweets days or weeks in advance. Also, it can help you
How to Schedule Tweets to Save Time and Engage Your Audience Read More »
In 2019, Instagram Stories hit 500 million daily users.
Which Instagram Story Formats Really Engage Viewers [New Research] Read More »
How to keep web visitors for longer When an entrepreneur sets up a bar, he will not want customers to piss and leave. It is not for that that he has invested his time and money. Although the first step is to call customer service and get them to access our store, what really interests
Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine optimized content your audience actually wants to read?
25+ Unique Blog Post Ideas to Engage Your Readers Read More »
