3 Tips to engage users through influencer marketing Engaging users and maintaining a relevant audience on social media is both time-consuming and challenging. Luckily, buying followers isn’t the only option out there anymore. Today, the easiest way to give your brand and profile a boost is though influencer marketing. With their large amounts of followers […]
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AppDirect Inc., the commerce platform for subscription-based services, announced a partnership with Google to bring its services to the Google Cloud Platform (GCP) and to begin reselling Google Cloud products through its own platform. It was made among other announcements made by the company at its AppDirect Engage event in Montreal this week. “AppDirect operates
Influencer marketing is all the rage these days in the digital marketing world, but what is it exactly and how can you best take advantage of it? What is Influencer Marketing? First, you might ask: what is an influencer? An influencer is someone who has a large following on the web and over social media
Whether you run a personal blog or a major online shopping platform, you still need to attract and hold visitors long enough for them to engage with the content on your webpage. There has never been more content online than it is today but quantity doesn’t necessarily imply quality. Your firm’s marketing strategy has to
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How to Use Social Media to Engage Your Students? Humanity has entered a new era; many important events, communication, and information gathering takes place primarily on the Internet. Today, a person avoiding social media is perceived as lagging behind the rest of society, or as someone with outdated views. Modern students use social networks not
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Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but they forget to tell their agency partners about the change. The agency becomes the
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PHOTO: Jason Meredith B2B marketers declare their websites to be No. 1 for demand generation, beating digital advertising, search engine optimization, sales enablement and partner enablement. But there’s a problem, their websites aren’t engaging customers, according to findings from Forrester’s report, “B2B Websites Still Fail Our Customer Engagement Test” (Subscription Required). Why is this and
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread
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Video has increasingly become an effective and favorable medium for many businesses to drive engagement with digital audiences. In fact, video snippets are one of the top three content types used by B2B marketers in 2018, along with long-form content and social media stories. Video content appeals to viewers that are both being introduced to
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