Engagement

Virtual Event Marketing: 3 Strategies to Drive Attendee Engagement

Virtual Event Marketing: 3 Strategies to Drive Attendee Engagement

SEO BLOG /

This is a guest post from Maggie Greene at Pathable Inc. The modern marketing landscape is focused on building experiences for customers, prospects, and associates—and this applies to events as well. Increasingly, successful businesses consider events to be part of their overall organizational marketing strategy. In light of this year’s pandemic, however, we’ve seen many […]

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How to Use Engagement Marketing to Acquire More Customers

customer acquisition, Customer engagement, Engagement Marketing, Event Marketing, experiential marketing, Marketing Strategy, referral marketing /

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal

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Pinterest Contest Example Country Living

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

SEO BLOG /

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.  Here’s how you can set yourself up for success with contests on

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How To Use Aweber Dynamic Email Content To Increase Engagement

Blogging, Business /

When it comes to email marketing, we all know that personalizing your email content will increase open rates, click rates, and sales. According to a study from done by Experian, personalized emails get six times higher transaction rates. With such great results, why doesn’t every business personalize their emails for each subscriber? The main reason

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Blue is an excellent choice for brands that want to solidify their customer’s trust.

How Color Choices in Your Email Impact Engagement and Conversions

SEO BLOG /

There are—quite literally—millions of colors that the human eye can perceive. That means there are innumerable color palettes people can use to communicate their feelings or desires. Color psychology can be an effective strategy for email marketing, but with all of the possible color options and the multitude of human emotions, it can be challenging

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Rethinking emotion in marketing to deepen engagement

SEO BLOG /

As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses? Emotion is strikingly complex, involving intricate biological processes that engage a variety of different regions in

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Download Mention x HubSpot’s Instagram Engagement Report 2020

Instagram, Social Media /

Instagram is constantly changing. This is why we’ve collected and studied – for the third year in a row – millions(80M+ this time) of Instagram posts to uncover the latest trends to help marketers make the best out of the platform in 2020. After a successful collaboration in 2019, Mention teamed up with HubSpot once

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