Studies show that brands who use immersive storytelling increase engagement, improve user experience and eventually boost sales. Why is storytelling so important for the growth of your blog? In this post you’ll discover some effective methods used to become a great story teller and how it can improve the connection between you and your audience. […]
How to Become an Immersive Storyteller (and Boost Engagement) Read More »
This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and
5 User Engagement Strategies for SaaS Product Marketers Read More »
In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed
