Engine

Google Says Some Guest Post Links Are Unnatural - Search Engine Journal

Google Says Some Guest Post Links Are Unnatural – Search Engine Journal

Google’s John Mueller responded to a tweet about guest post outreach. He appeared to say that paying a company to outreach for guest posts may result in unnatural links. Guest Post Outreach Guest posting for links is when a web publisher agrees to publish an article that’s written by someone else. The article typically contains

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setting online reputation management tool

Online reputation management: Seven steps to success – Search Engine Watch

30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management.  Right from setting up your online reputation management (ORM)

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PBNs

What are PBNs and should you use them? – Search Engine Watch

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site,

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Google Explains How Author Pages May Help - Search Engine Journal

Google Explains How Author Pages May Help – Search Engine Journal

In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages. Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter. Then he explained where it can matter. Author Pages on News Sites and YMYL Some people believe

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Seven tips for full funnel SEO in 2020 - Search Engine Watch

Seven tips for full funnel SEO in 2020 – Search Engine Watch

30-second summary: Improving their organic search presence is the top inbound marketing priority for 61% of marketers. It’s imperative that today’s marketers leverage paid search at every stage to create more sophisticated strategies because greater sophistication means less wasted budget and higher quality conversions.  Erica Magnotto gives a crisp breakdown and categorization of how to make your sales and marketing funnel work through

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Top three marketing trends for the COVID-19 era - Search Engine Watch

Top three marketing trends for the COVID-19 era – Search Engine Watch

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer

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Gain visibility with Google’s unified mobile search - Search Engine Watch

Gain visibility with Google’s unified mobile search – Search Engine Watch

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that

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