Content is transforming the search landscape, and search engines are evolving into answer engines. But, what is an answer engine? How is answer engine optimization different from search engine optimization? Let’s find out. Search has evolved from mere information discovery to prioritizing relevant and useful results to users, i.e., context. But now, search means more …
With the era of digital marketing transformations upon us, search engine optimization is constantly evolving in line with content marketing. Have you ever considered how you can gain by bringing the two together, that is, SEO and social media strategy? The formula may seem foreign to you, but your social media activity can actually affect your …
How To Execute Social Strategies For Search Engines Read More »
As a business, you want to continuously be reaching out to new customers to expand your customer base. While getting found online is ideal, it is becoming increasingly difficult as search engines process over 3.5 billion searches every day. The good news is that if you are having trouble finding new customers through search engines, …
Is Getting New Customers Through Search Engines Hard? Try the Following Options Read More »
As brands and their marketing departments deploy strategies to capitalize on record ecommerce spending — which soared to $586.92 billion in 2019 — new research from leading provider of brand protection solutions, BrandVerity, has brought to light important findings and hidden risks pertaining to the journeys consumers are taking online. In order to give brands a …
New study: Majority of consumers are unaware of how search engines work Read More »
Most people don’t really understand how search engines work creating a landscape where the only ones who really benefit from Google Search are Google, big brands, and advertisers. Google Search is far from the level playing field it should be – and that’s a problem. The idea behind Google Search is simple: you search for something and the smart …
Most People Don’t Understand Search Engines, And That’s A Big Problem Read More »
Google currently dominates the global search engine market. Not a day goes by when I don’t Google something. The same is probably true for you. But criticism against Google has mounted over recent years. They’ve been fined for antitrust issues, creating a filter bubble and violating user privacy (amongst other things). Consequently, many users are turning away from the …
Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: Hello, my name is Fili. I used to work for Google and now I am at searchbrothers.com. One of the things I want to be …
Make it easy for search engines to rank your website in 2020 Read More »
A more in-depth look at how TrustSearch is built differently from other search engines and the features essential for the platform’s long-term survival and success. TrustSearch isn’t exactly a direct competitor to existing search engines but rather a complementary service focusing more on trusted search results. It’s no secret that major tech industry players often subsume or …
TrustSearch: Could major search engines do it better? Read More »
Top-rated bloggers don’t only have excellent writing skills, they also take responsibility for their content’s performance in search engines. They have learned you have to write both for people and search engines, and you must use solid data to reach your audience. While the search engines have become smarter, and learned to understand context, not …
From a user’s standpoint, search engines are a modern-day miracle. You type a query into a search box, and in most cases, results from the web are sorted and ranked in milliseconds. Popular search engines like Google have even started to answer some queries directly in the search results—which saves both time and clicks. But …
How Do Search Engines Work and Why Should You Care? Read More »
