Why ASOS’ Enki has set the bar for retail chatbots

Earlier this summer, ASOS launched a brand new chatbot with the aim of helping fashion lovers discover and shop on social media.  Enki the ‘fashionbot’ is designed to help users ‘discover style in a completely new way’.  After ASOS’ previous chatbot attempt – the rather disappointing ‘Gift Assistant’ last Christmas – my expectations were rather low.  But perhaps …

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