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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

As I write this (1st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed. The mass walkout is just the latest public display of employee anger …

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What Does Marketing Personalization Entail?

You know that personalization is important in your marketing efforts, but what does personalization actually entail?  Although we may use personal greetings in our customer emails, “most organizations still suffer from limited resources for deploying personalization,” according to an infographic about personalization maturity. The graphic, created by the personalization technologists at Dynamic Yield, explains the …

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