entities

Why and how entities are shaping location marketing

A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. …

Why and how entities are shaping location marketing Read More »

Google invites more entities to take control of their Knowledge Panels and ‘get verified’

Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel. For example, verified panel owners can suggest a featured image and “factual …

Google invites more entities to take control of their Knowledge Panels and ‘get verified’ Read More »

Why entities may power the future of location-based data

Over the past decade, Google has continued to increase the amount of personal data they collect from people querying information or supplying data to them. A story on Quartz brought this practice to light last year when a researcher discovered Google tracking location information from Android devices even if they have location services disabled: Since the …

Why entities may power the future of location-based data Read More »

How to semantically link entities to your content • Yoast

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

How to semantically link entities to your content • Yoast Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com