A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. […]
Why and how entities are shaping location marketing Read More »
What are Entities and Keywords for SEO Optimization? In SEO, there are two main components to the words that create the content on the page – entities, and keywords. Understanding the relationship between them is an integral part of how we do things in optimization today. Let’s take a look at what these things are,
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Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All
Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel. For example, verified panel owners can suggest a featured image and “factual
Google patent on related entities and what it means for SEO – Search Engine Land Thanks to Our Sponsor Source link
Google patent on related entities and what it means for SEO Read More »
Over the past decade, Google has continued to increase the amount of personal data they collect from people querying information or supplying data to them. A story on Quartz brought this practice to light last year when a researcher discovered Google tracking location information from Android devices even if they have location services disabled: Since the
Why entities may power the future of location-based data Read More »
Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or
How to semantically link entities to your content • Yoast Read More »
