Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much marketing content that it is hard for any one brand to stand out, leaving them trying in vain to outshout their competitors. Products are so advanced that even the most basic models far […]
How to build an audience of consumers in today’s highly competitive environment Read More »
One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult
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Using Elasticsearch (ES) on your site can help boost performance, especially with complex search setups. When using Elasticsearch on your local development environment, it can be tricky, because the names of indices are based on URL and can be the same as another dev’s; and you don’t want to overwrite the data of your team
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