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10 Epic Predictions for the Future of Email Marketing

Article first published in 2015, updated February 2020 Digital marketing completely transformed how marketing teams not only worked on their promotions, but how they viewed their audience members. With a bigger reach came greater responsibilities, and, over the last few years, it’s become clearer that technology is going to make an impact in the industry. …

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The Keys to Epic Social Media Engagement on Facebook, Instagram

It doesn’t get much better than a moment of delight on social media. We love the brands who deliver these moments to customers (as customers of some of these brands, we particularly love when it happens to us). And we aim to deliver delight on a regular basis when we interact with Buffer customers online, …

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Epic animal stand-off wins Wildlife Photographer of the Year 2019

This dramatic picture was won the Wildlife Photographer of the Year 2019 prize (Picture: Yongqing Bao/PA) An intense ‘battle for survival’ moment between a Tibetan fox and a marmot has won the Wildlife Photographer of the Year competition. The winning action shot, titled The Moment, which captures a dramatic stand-off between predator and prey in …

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Automated thank you email for Google Maps users

What is Email Automation? 30+ Automated Emails and Tips for Epic Results

Automated emails have become an essential part of any effective marketing campaign. Thanks to them, you can reach your audience exactly when they need it, and when they are most likely to convert. The good news is that you don’t need a big marketing budget or an overly complex marketing automation software to take advantage …

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Fortnite Chapter 2 hype builds as Epic shuts it down

Developer Epic Games is using a classic strategy to build up excitement for Fortnite Chapter 2. The studio is hoping that the absence of its free-to-play battle royale shooter will make players’ hearts grow fonder. And it seems like it’s working. Fans are engaging with the mystery of why they cannot play Fortnite. It is …

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The most epic product fails in the history of American business

Launching a new product is no easy feat — even major companies have unexpected flops. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million, according to Joan Schneider and Julie Hall, coauthors of “The New Launch Plan.”  Microsoft’s Zune failed to compete with the iPod, Cosmopolitan magazine couldn’t break into …

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Epic Accuses Cheating Minor Of Continuing To Promote Cheat Software Even After Lawsuit

from the minor-problem dept Over the past year or so, we’ve been discussing Epic’s somewhat strange ongoing legal dispute with a minor from Illinois over cheating software he developed for Fortnite. Epic initially went after a host of so-called cheaters for developing these tools, claiming that they were violating both copyright and TOS agreements for …

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Another Bad PR Sign: Indie Developer Shuns Epic Store, Saying ‘My Word Means Something’

from the oof dept We were just discussing how there are some cracks starting to show in the PR war that Epic decided to kick off when it initiated the PC gaming platform war against Steam. Part of the problem Epic has is that, despite its attempt to frame its exclusivity deals as some attempt …

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